Why Are We Different?

“Between them, Drew, Emma and the ItinerWord team reflect my own passions and leave me in complete confidence with the quality of their work. I would never consider using anyone else.”
Alfonso Tandazo, President and Founder of Surtrek Travel

We are a team of enthusiastic, industry-leading content marketing specialists, and experts when it comes to what your business needs: outsourced, original travel copywriting across all your English-language material. Working with ItinerWord will lead to an increase in sales, and brand confidence, we guarantee. Here are just some of the many reasons why we are so different from any other travel writing service:

Travel industry insight

ItinerWord originated from within the travel/tourism industry and as such, we know exactly how to communicate with both the travelling client and your fellow professionals or B2B partners across the world.

Marketing specialists

We use our embedded insight, sales/marketing experience and local contacts to produce industry-leading, accurate copywriting content, providing new strategic ideas where appropriate too. This invaluable service helps take the pressure away from overworked or understaffed marketing and sales teams, who then trust in us to deliver excellent pieces written in their own unique voice, sales and marketing focused, Google-friendly, fluent and noticeably different.


Standing out from your competitors in a crowded travel industry space is business critical, and ItinerWord is obsessed with original, engaging copywriting. We loathe repetition, clichés and flat, predictable writing that is either poorly written or simply revolves around outdated ‘keywords’. ItinerWord has written about the same places and experiences countless times over, but we never use the same words or tone twice. So, when you outsource your content marketing requirements to us, you’ll be getting the very best travel copywriting service there is, every time.


Our experience tells us that each tour operator, luxury hotel, DMC and supplier is unique, which is why our ability to adapt to each inimitable voice is so important. When a new project arises, we throw ourselves into our client’s world to become part of the team itself and perfectly reflect their message through our expert travel copywriting. We also hold regular team get-togethers to critique work, debate nuances and discuss the language being used.


We are dedicated to each and every one of our clients, who we see as long-term, trusted friends and partners. Whether it’s a monthly commitment or one-off project, we take our relationships very seriously and are always impassioned with ensuring their success.

Global expertise

There’s no destination we can’t or haven’t covered, thanks to a well-travelled, knowledgeable ItinerWord team with experience in every conceivable destination, from Africa to Asia, Latin America to Europe, the USA, Australasia and more!