Best Historical City Breaks in Europe

At ItinerWord, our team of expert travel copywriters have all sorts of interests when it comes to their own hard-earned holidays. In fact, one of the many great things about being a travel copywriting specialist is getting exposure to so many great destinations, one-off experiences and the latest travel trends on a day-to-day basis, making it even easier to plan your own tour. Something we all agree on is that there’s nowhere quite like Europe when it comes to diversity between countries, incredible cultures, cuisine, and of course the endlessly absorbing historical sites too. So, while it’s impossible to look at every ancient city and site across the entire continent, here’s a handful of our favourite cities in Europe for a history break of architectural delights, museums, and so much more.

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The Beauty of Scotland

To mark the 1 year anniversary of ItinerWord relocating its creative travel copywriting service from London to Glasgow, we thought there’s no better way to celebrate this huge event in the company’s history than with a snapshot look at the multi-layered magnificence of Scotland, an incredible country to live and work in. The truth is, there are so many highlights of Scotland, so many unique characteristics, landscapes, cultures and iconic native cuisine that you’ll never properly capture it all in one go. But, nonetheless, here’s ItinerWord’s take on the beauty of Scotland; it may sound a little biased, but it’s still all true!

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Ikos Aria Review: The New Luxury, All-inclusive Hotel in Kos

Ikos Aria, Kos | ItinerWord Blog
All images ©Emma Gillies

Ikos Resorts have just opened their perfectly polished doors on the island of Kos, their fourth in a growing collection of luxury, all-inclusive hotels in Greece and the wider Mediterranean region. We flew over earlier this month to experience this brand new Kos resort from its debut on May 7th, to find out if the promise of fine dining, gorgeous scenery and five-star service would really place Ikos Aria among Greece’s best luxury hotels. Keep reading our first-hand professional review of Ikos Aria to get the lowdown. Continue reading

Why a USA Road Trip is Still the Best Way to See the States


Rolling down a dusty highway, roof down, wind in your hair and a good Bruce Springsteen album blasting from the stereo – surely one of the most iconic travel experiences out there? Here at ItinerWord we are lucky enough to work with global partners, getting all kinds of requests when it comes to producing creative, original content marketing for our clients – including just about every bucket list escapade you could think of! So, to celebrate upcoming Emancipation Day, we decided to take a look at an iconic adventure for even the best-travelled, and what is still the only true way to see the United States properly; a USA road trip, of course! Continue reading

What does your content say about you?


After an exciting restructure and recruitment phase in January, 2019 has started with a bang here at ItinerWord. And, having now had time to catch our breath, we thought what better way to re-kickstart our blog than with a whistle-stop guide to why your content is such an important reflection of who you are as a company.

Think about it: imagine going to buy a new car and when you turn up it’s filthy or dented. Picture promising your partner a romantic meal for two, yet the food arrives raw and the waiters are poorly dressed. That long-awaited concert arrives and they haven’t bothered to do a sound check, so you have to leave early… you get the idea! Continue reading

A New Way of Trip-planning with Discover Your South America

Machu Picchu | ItinerWord Blog

The influence of technology on the travel industry cannot be overstated. Over the past decade, the way travellers prepare their trips has shifted from poring over maps and guidebooks, to finding new and exciting adventures online. While the former method still very much has its use, you can no longer expect to reach an audience of travellers – especially the younger generations – without innovative, online platforms. Thanks to the internet we are more in control of our trips than ever before, yet we still crave expert and in-depth knowledge on our destinations. Continue reading

Lonely Planet’s Best in Travel 2019

Sri Lanka - Top Country to Visit in 2019

Each year, Lonely Planet publishes its Best in Travel series, dedicated to uncovering the most exciting locations set to impress during the following calendar year. Split into four categories spanning cities, countries, regions and ‘best value’, Lonely Planet’s Best in Travel 2019 provides us with an insight into where the travel industry has its eye focused, along with an opportunity to spot the locations and regions with a growing buzz around them. As the industry’s leading travel copywriting and content service, this of course takes our fancy, so read our latest ItinerWord blog and find the results for the upcoming year, along with some of our key takeaways. Continue reading

Highlights of WTM 2018: Events, Networking and Inspiration in Travel


WTM London 2018Here at ItinerWord we love attending travel industry networking events, mainly for the opportunity it gives us to take a moment out with our trusted partners during an otherwise busy year! Last week our ItinerWord founders, Drew and Emma, made it over to London for WTM 2018, the world’s largest travel show. It was certainly busy for those involved but a fantastic show nonetheless, bursting at the seams with great events, plenty of inspiration and fantastic networking too. Read about their WTM highlights and a few ideas on the importance of networking in our latest ItinerWord blog post. Continue reading