What does your content say about you?

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After an exciting restructure and recruitment phase in January, 2019 has started with a bang here at ItinerWord. And, having now had time to catch our breath, we thought what better way to re-kickstart our blog than with a whistle-stop guide to why your content is such an important reflection of who you are as a company.

Think about it: imagine going to buy a new car and when you turn up it’s filthy or dented. Picture promising your partner a romantic meal for two, yet the food arrives raw and the waiters are poorly dressed. That long-awaited concert arrives and they haven’t bothered to do a sound check, so you have to leave early… you get the idea! Continue reading